Back-to-school brand envy can be about more than wanting expensive things. Learn how social comparison, self-esteem, peer pressure, and belonging influence children—and what parents can do.

AI and parenting, raising resilient kids, emotional intelligence, child development, social-emotional learning, empathy in children, future of jobs, growth mindset, adaptability in kids, lifelong learning, Empower Empathy™, parenting tips, soft skills, human connection, play-based learning